Risk Free CPA Model
Before we begin to construct a Jellyfish Pay per Click (PPC) campaign, we ascertain our client's commercial goals and business metrics. Using these commercial goals and metrics, we are able to establish the Cost per Acquisition (CPA) model for the campaign.
The Contracted CPA model is still considered a rare pricing model for running PPC campaigns as it offers our clients a risk free, self-financing solution to generating incremental acquisitions (sales, leads, subscriptions etc...), through Paid Search Marketing. The CPA can be in the form of a monetary amount or a fixed percentage of revenue.
By offering our clients a guaranteed fixed CPA, the onus is on us to deliver the required CPA. As our revenue is directly proportional to the results achieved by the campaign, our clients can always rest assured that we will be striving to grow the number of acquisitions or revenue generated by the campaign.
We offer 2 versions of the Contracted CPA model depending on:
- Whether we are taking over an existing PPC campaign
- Whether the monthly spend is in excess of £50,000 per month
For campaigns where we are taking over an existing PPC account, which is spending in excess of £50,000 per month, we offer our fully transparent solution.
For all new campaigns, or existing campaigns spending less than £50,000 per month, we offer our black-box solution.
